CompanyTakeaways from Business on Demand Conference, Mobile Marketing and the Business of Apps

March 28, 2011 – I attended the USC Business On Demand: Succeeding in a Social, Mobile, and Real-Time World, this weekend and had a great time! Leading experts, from Lucy Hood, the woman behind American Idol’s text message marketing, VP of the company handling Angry Birds, Sr VP of Hulu, Biz Director of Groupon, etc, etc, were all panelists discussing the growing trends in marketing and advertising.

I’ve taped the most applicable and interesting takeaways I had.

Lolo Siderman received her degree in Business Administration from the University of Southern California’s Marshall School of business in 2010, after graduating from the Art Institute of Pittsburgh with a degree in graphic design. She has successfully started and either managed or co-managed four companies in a variety of industries, such as design, real estate services, and sports training.

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