Company5 Companies Control 64% of All Online Spending

5 Companies Control 64% of All Online Spending

Nov 3, 2011 –

Check out this chart from Business Insider, showing Darren Herman’s analysis of digital ad revenues.

Google’s dominance is clear, but it will be interesting to see 2011, 2012, 2013, as some of the other social media outlets begin jumping into the digital ad game. Still, it’s this kind of hold that leads me to believe Google+ will eventually become a force to be reckoned with.

And I wonder where twitter would stand if we counted all the individual sums paid to celebs for their tweets as a lump total??

Check out Darren’s original article at:
http://www.darrenherman.com/2011/10/29/64-of-digital-ad-spend-controlled-by-5-companies/

And Business Insider’s at:
http://www.businessinsider.com/chart-of-the-day-these-five-companies-control-64-of-all-online-ad-spending-2011-10

Lolo Siderman received her degree in Business Administration from the University of Southern California’s Marshall School of business in 2010, after graduating from the Art Institute of Pittsburgh with a degree in graphic design. She has successfully started and either managed or co-managed four companies in a variety of industries, such as design, real estate services, and sports training.

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