Lolo Siderman received her degree in Business Administration from the University of Southern California’s Marshall School of business in 2010, after graduating from the Art Institute of Pittsburgh with a degree in graphic design. She has successfully started and either managed or co-managed four companies in a variety of industries, such as design, real estate services, and sports training.


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Tips / TutorialsThe Importance of Contracts in Small Business

VideoThe Importance of Contracts in Small Business

Lolo Siderman, Founder and CEO of Gypsywing Media discusses the importance of contracts. This video breaks down how contracts will protect you in small business. As a small business owner, having contracts in place is very important. Sometimes it’s even more important than for a large business. Our client relationships are the blood of our business.[…..]


Tips / TutorialsHandling PR Disasters in Social Media

VideoHandling PR Disasters in Social Media

Lolo Siderman helps you manage your PR disasters. When things go awry, these tips will help you preserve your public image. Familiarize yourself with social media conventions & trends Never delete a negative comment in haste Listen FIRST, then engage Be cautious & aware of misinterpretation Bring in a heavy-hitter to handle the situation Engage &[…..]


March 12, 2012 – We recently met some awesome ladies who run Chic CEO while at a conference. Check out their blog post on some of the shenanigans that occurred while we were in line together… If you own a business, you need to have a swift elevator pitch that will quickly explain what it[…..]


March 7, 2012 – I recently attended the annual “Empowering” Women’s Conference put on by a very prestigious organization (which I will not name because I actually really love the organization as a whole). Last year I wanted to attend, but the schedule was such fluff and bullshit that I couldn’t bring myself to go.[…..]


Tips / TutorialsBuilding A Solid Brand

VideoBuilding A Solid Brand

Lolo Siderman talks about building a brand. These five simple tips will help you create a sticky brand that will draw in customers and keep them. A brand represents a promise to your customers Maintain consistency with logo design & colors Take the time to create a professional website Follow through to fulfill brand expectations Pay[…..]


Art of Elysium Art Workshop at Shriners Hospital January 31, 2012 – I had the opportunity to work with some absolutely sweet and adorable little kids who were patients at Shriners Hospital through the Art of Elysium organization. The majority only spoke Spanish (mi espanol is atrocious) but despite the language barrier we all bonded[…..]


Tips / TutorialsThe Value of Guest Blogging

VideoThe Value of Guest Blogging

Lolo Siderman suggests guest blogging for other sites. This video delves in the benefits and opportunities provided by writing for other blogs, and how to go about it. Research influential & relevant blogs Posting on another blog creates in-bound links to your site Provides the opportunity to connect with new readers Helps to boost your reputation[…..]


Tips / TutorialsBoost Your Website’s SEO – NO Programming Required!

VideoBoost Your Website’s SEO – NO Programming Required!

January 23, 2011-Lolo gives some pointers on increasing SEO. These tips will help you boost your website’s exposure without a developer’s help. Ensure your site was built using SEO best practices Create a blog & post consistently Write as a guest blogger on other sites within your industry Take advantage of social media tools Register[…..]


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