Lolo Siderman received her degree in Business Administration from the University of Southern California’s Marshall School of business in 2010, after graduating from the Art Institute of Pittsburgh with a degree in graphic design. She has successfully started and either managed or co-managed four companies in a variety of industries, such as design, real estate services, and sports training.
Website: http://www.lolosiderman.com
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Social: The NOW Media – CBS Radio and KNX 1070 NEWSRADIO Great event put on by CBS/KNX discussing the constantly changing media landscape, and Frank Mottek who was an excellent host! A few of the interesting points (some are mine, some were taken from the twitter convo #knxsoc): • Best advice from Hooman Radfar for[…..]
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November 29, 2011- Lolo Siderman’s tips for networking like a Pro. Contact information and background research Building trust through multiple contacts Quick and easy online communication builds trust Avoid the Big No-No: Ultra Casual Email Communication
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November 22, 2011- In this video Lolo Siderman gives her tips to get a logo you’ll love without breaking your budget. Don’t be lazy! Don’t assume the designer knows what you need or want Get online and google your industry/business category 5 adjectives to describe the personality of your business Color preferences Find a few[…..]
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November 15, 2011- Lolo Siderman is the Founder & CEO of Gypsywing Media. In this video she discusses the 2 quickest and easiest marketing tools to use when your budget is small. Email signature block Linkedin profile
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November 8, 2011- In this video Lolo Siderman discusses how to determine the correct value of your product or service. Common mistake – underestimating cost Research your industry Plan out expenses Plan for a cushion Determine the margin you want to make and check it against your industry
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5 Companies Control 64% of All Online Spending Nov 3, 2011 – Check out this chart from Business Insider, showing Darren Herman’s analysis of digital ad revenues. Google’s dominance is clear, but it will be interesting to see 2011, 2012, 2013, as some of the other social media outlets begin jumping into the digital ad[…..]
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November 1, 2011- In this video, Lolo Siderman discusses how to run a family business without it disrupting your family. Handle separate areas of the business Set limits on “business talk” at home Let the other person do their job Don’t invite more family members in if you don’t have to Make sure all expectations[…..]
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October 25, 2011- Lolo Siderman, Founder & CEO of Gypsywing Media, lists the 5 marketing tools your start-up must have. Logo – the key Business card Website Email with your URL Business address
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Oct 20, 2011 – Teaching the Beauty of Entrepreneurship to Kids through the National Foundation for Teaching Entrepreneurship (NFTE) 🙂 Check out their site, www.nfte.com, to see the all the ways they’re helping young people grow and/or to get involved yourself! They are usually looking for business plan coaches, speakers, and judges. You can also[…..]
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October 18, 2011- Gypsywing Founder Lolo Siderman explains how doing your research can save you from some painful business mistakes. 1. Ask questions and get out of your comfort zone 2. Meet new people 3. Work in the industry if possible 4. Determine the industry code and research it 5. North American Industry Classification System[…..]
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