Lolo Siderman received her degree in Business Administration from the University of Southern California’s Marshall School of business in 2010, after graduating from the Art Institute of Pittsburgh with a degree in graphic design. She has successfully started and either managed or co-managed four companies in a variety of industries, such as design, real estate services, and sports training.
Website: http://www.lolosiderman.com
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April 8, 2011 – Big thanks to St. Joseph’s for putting on the fantastic event last night at the DogTown Lofts in Venice. The turnout was impressive, great food, wine, and music, not to mention the beautiful collaboration of artists varied work. We are looking for more great things from our friends at St. Joseph’s[…..]
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March 30, 2011 – Thanks again to the DaVinci High School of Design & Science for inviting us to work with your students. In a follow-up to Laura’s first visit, she returned to check out the student’s business card creations. Great job to all these budding artists – we saw mini-notebooks, holographic cards, cool shapes,[…..]
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March 28, 2011 – I attended the USC Business On Demand: Succeeding in a Social, Mobile, and Real-Time World, this weekend and had a great time! Leading experts, from Lucy Hood, the woman behind American Idol’s text message marketing, VP of the company handling Angry Birds, Sr VP of Hulu, Biz Director of Groupon, etc,[…..]
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March 24, 2011 – Many have been tempted to upgrade their company logo, but determining how, when, and why can be a daunting task. In some cases we’ve seen major corporations miss the mark (not naming any names… GAP!). But, when done correctly, a logo upgrade can greatly enhance a company’s image. Successfully adapting a[…..]
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March 7, 2011 – This morning our CEO, Laura Siderman, visited the DaVinci School of Science and Design to speak with a talented group of students about her unique journey to her current position. As part of the presentation, she assigned them a project – design their own company business cards using any shapes, materials,[…..]
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March 1, 2011 – Friends and Fans, Just an FYI (effective Feb 2011) – we’ve moved our main office to 11400 Olympic Blvd, Suite 200, Los Angeles 90064. We can and will still receive mail sent to the old address, so don’t stress about changing your mailing info, but if you want to stop in[…..]
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Never heard of it??? Me neither until a recent discussion with USC PhD candidate, Sesh, when he filled me in on how incredibly easy it is to download, use, and hack with this tool. It’s essentially a hacking plug-in through Firefox that is so easy to use anyone could do it. For example, if you’re[…..]
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We’ve all been to networking events, some of us more than others, but how often do YOU make solid connections? If the answer is “not very often”, you may need to reassess your follow up skills. As the president of Gypsywing I spend quite a bit of time networking and have discovered 5 key elements[…..]
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Sure, we all know networking is key, but what do you say when you do have the opportunity to talk with other professionals? How do you make that a meaningful conversation? According to Bob Burg, there are 10 tried-and-true questions that will keep the conversation flowing. Take a look and use as needed, but don’t[…..]
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2010 will see a dramatic increase in the mobile marketing world by small and large companies alike. What used to be only possible for big-budget companies is now becoming a reality for start-ups. If you aren’t already, you should invest in a mobile device to take your office on the go, and your website should[…..]
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