Lolo Siderman, Founder and CEO of Gypsywing Media discusses the importance of contracts. This video breaks down how contracts will protect you in small business. As a small business owner, having contracts in place is very important. Sometimes it’s even more important than for a large business. Our client relationships are the blood of our business.[…..]
Lolo Siderman, Founder and CEO of Gypsywing Media discusses the importance of contracts. This video breaks down how contracts will protect you in small business.
As a small business owner, having contracts in place is very important. Sometimes it’s even more important than for a large business.
Our client relationships are the blood ...
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Lolo Siderman, Founder and CEO of Gypsywing Media discusses letting a client go. These suggestions will help you work out methods for assessing and firing a client at the right time. As a business owner you may come across the serious problem client from time to time, and knowing when and how to fire a client[…..]
Lolo Siderman, Founder and CEO of Gypsywing Media discusses letting a client go. These suggestions will help you work out methods for assessing and firing a client at the right time.
As a business owner you may come across the serious problem client from time to time, and knowing when and how ...
Read more...
Lolo Siderman helps you manage your PR disasters. When things go awry, these tips will help you preserve your public image. Familiarize yourself with social media conventions & trends Never delete a negative comment in haste Listen FIRST, then engage Be cautious & aware of misinterpretation Bring in a heavy-hitter to handle the situation Engage &[…..]
Lolo Siderman helps you manage your PR disasters. When things go awry, these tips will help you preserve your public image.
Familiarize yourself with social media conventions & trends
Never delete a negative comment in haste
Listen FIRST, then engage
Be cautious & aware of misinterpretation
Bring in a heavy-hitter to handle the situation
Engage & appeal ...
Read more...
Lolo Siderman weighs in on Facebook groups vs. pages.
Consider these questions before deciding which is best for your business.
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Lolo Siderman talks about building a brand. These five simple tips will help you create a sticky brand that will draw in customers and keep them. A brand represents a promise to your customers Maintain consistency with logo design & colors Take the time to create a professional website Follow through to fulfill brand expectations Pay[…..]
Lolo Siderman talks about building a brand. These five simple tips will help you create a sticky brand that will draw in customers and keep them.
A brand represents a promise to your customers
Maintain consistency with logo design & colors
Take the time to create a professional website
Follow through to fulfill brand expectations
Pay ...
Read more...
Lolo Siderman suggests guest blogging for other sites. This video delves in the benefits and opportunities provided by writing for other blogs, and how to go about it. Research influential & relevant blogs Posting on another blog creates in-bound links to your site Provides the opportunity to connect with new readers Helps to boost your reputation[…..]
Lolo Siderman suggests guest blogging for other sites. This video delves in the benefits and opportunities provided by writing for other blogs, and how to go about it.
Research influential & relevant blogs
Posting on another blog creates in-bound links to your site
Provides the opportunity to connect with new readers
Helps to boost your ...
Read more...
February 6, 2012- Lolo Siderman reviews the best way to target customers through Facebook. These simple suggestions will help you seek and hone in on untapped virtual markets. Use the search tool for specific keywords Once in results, choose “public posts” Choose keywords relevant to your customers Use targeted approach to make contact
February 6, 2012- Lolo Siderman reviews the best way to target customers through Facebook. These simple suggestions will help you seek and hone in on untapped virtual markets.
Use the search tool for specific keywords
Once in results, choose “public posts”
Choose keywords relevant to your customers
Use targeted approach to make contact
Read more...
January 23, 2011-Lolo gives some pointers on increasing SEO. These tips will help you boost your website’s exposure without a developer’s help. Ensure your site was built using SEO best practices Create a blog & post consistently Write as a guest blogger on other sites within your industry Take advantage of social media tools Register[…..]
January 23, 2011-Lolo gives some pointers on increasing SEO. These tips will help you boost your website’s exposure without a developer’s help.
Ensure your site was built using SEO best practices
Create a blog & post consistently
Write as a guest blogger on other sites within your industry
Take advantage of social media tools
Register ...
Read more...
January 17, 2012- Lolo Siderman, explains why email marketing is still important. These suggestions will help you improve your skills in email marketing and reap the benefits. Improves communication which helps boost sales Maintain continuous communication with customers Convey authority in your industry Make direct contact on a personal level Help build a larger client base
January 17, 2012- Lolo Siderman, explains why email marketing is still important. These suggestions will help you improve your skills in email marketing and reap the benefits.
Improves communication which helps boost sales
Maintain continuous communication with customers
Convey authority in your industry
Make direct contact on a personal level
Help build a larger client base
Read more...
December 27, 2011- Beware of these mistakes when starting a business, with advice from Gypsywing Founder Lolo Siderman. Asking friends and family Asking the wrong questions Staying in the comfort zone Fear of sharing an idea Miscalculating expenses
December 27, 2011- Beware of these mistakes when starting a business, with advice from Gypsywing Founder Lolo Siderman.
Asking friends and family
Asking the wrong questions
Staying in the comfort zone
Fear of sharing an idea
Miscalculating expenses
Read more...
