November 8, 2011- In this video Lolo Siderman discusses how to determine the correct value of your product or service.
Common mistake – underestimating cost
Research your industry
Plan out expenses
Plan for a cushion
Determine the margin you want to make and check it against your industry
Lolo Siderman received her degree in Business Administration from the University of Southern California’s Marshall School of business in 2010, after graduating from the Art Institute of Pittsburgh with a degree in graphic design. She has successfully started and either managed or co-managed four companies in a variety of industries, such as design, real estate services, and sports training.
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