CompanySocial: The NOW Media – CBS Radio and KNX 1070 NEWSRADIO

Social: The NOW Media – CBS Radio and KNX 1070 NEWSRADIO
Great event put on by CBS/KNX discussing the constantly changing media landscape, and Frank Mottek who was an excellent host!
A few of the interesting points (some are mine, some were taken from the twitter convo #knxsoc):
• Best advice from Hooman Radfar for biz leaders on creating social media strategy “start with the end in mind”
•”Google Plus is more of a threat to Twitter than Facebook”
• Closely monitor your social media and you can fix potential customer service disasters in real time
• a new era is coming into play – (since 2006) “people began to trust each other more than they trusted institutions”
• “Be an ambassador for your topic, not for you.”
• Bold statement from President of CBS Interactive, Jim Lanzone, “every small business should be developing an app!” Would love to discuss that one more!

Lolo Siderman received her degree in Business Administration from the University of Southern California’s Marshall School of business in 2010, after graduating from the Art Institute of Pittsburgh with a degree in graphic design. She has successfully started and either managed or co-managed four companies in a variety of industries, such as design, real estate services, and sports training.

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