March 24, 2011 – Many have been tempted to upgrade their company logo, but determining how, when, and why can be a daunting task. In some cases we’ve seen major corporations miss the mark (not naming any names… GAP!). But, when done correctly, a logo upgrade can greatly enhance a company’s image. Successfully adapting a logo shows flexibility, awareness, and connection with forward-moving trends.
Inc.com put together a very cool collection of corporate giants and their “logo evolution”… Inc.com’s Logo Evolution article
(Shout out to Commonwealth Public Relations for sharing this article with us)