CompanyAustin Cross Gives Muck Rack Readers Some Insight Into Why Pitches Get Ignored (with a bonus shout-out to our Founder)

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  • January 30th, 2014

Ever wonder why the media isn’t responding to your pitches? Austin Cross breaks down some of the reasons journalists  may be ignoring you.

Some highlights-

I probably won’t respond to your pitch if:

  • Your guest uses the word “guru” in their description.
  • Your guest has only one Google result: their website, which, strangely enough, reads a lot like your pitch.
  • Your email address is a Gmail, Yahoo or AOL. This just smacks of illegitimacy. What, are you sitting at your kitchen table in slippers right now too?

He closes with a quick shout-out to some marvelous PR folks whom he wouldn’t hesitate to call, a short list which includes our own Lolo Siderman.

The full article is a must-read for anyone in Public Relations:

http://muckrack.com/daily/2014/01/30/i-wont-respond-to-your-pitch-if/

 

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