Check out Darren Dahl’s full article
How to Assess the Market Potential of Your Idea
Check out Lolo’s advice in the “Collect Feedback” section…
What you don’t want to do, however, is base your decision on the opinions of your friends and family, says Lolo Siderman, the founder of Gypsywing Media, a virtual ad agency based in Los Angeles. It’s a mistake to ask people you already know, she says, because they cannot be objective. “Of course they’re going to tell you it’s a good idea,” she says.