CompanyTakeaways from Business on Demand Conference, Mobile Marketing and the Business of Apps
March 28, 2011 – I attended the USC Business On Demand: Succeeding in a Social, Mobile, and Real-Time World, this weekend and had a great time! Leading experts, from Lucy Hood, the woman behind American Idol’s text message marketing, VP of the company handling Angry Birds, Sr VP of Hulu, Biz Director of Groupon, etc, etc, were all panelists discussing the growing trends in marketing and advertising.
I’ve taped the most applicable and interesting takeaways I had.