CompanyBuilding A Solid Brand

Lolo Siderman talks about building a brand. These five simple tips will help you create a sticky brand that will draw in customers and keep them.

  1. A brand represents a promise to your customers
  2. Maintain consistency with logo design & colors
  3. Take the time to create a professional website
  4. Follow through to fulfill brand expectations
  5. Pay close attention to customer feedback

Lolo Siderman received her degree in Business Administration from the University of Southern California’s Marshall School of business in 2010, after graduating from the Art Institute of Pittsburgh with a degree in graphic design. She has successfully started and either managed or co-managed four companies in a variety of industries, such as design, real estate services, and sports training.

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