CompanyYet another horrendous name&logo… TOMATO BANK!!!

August 22, 2011 –

Tomato Bank??? TOMATO BANK???? Really?

Who in their right mind is going to Tomato Bank? Couldn’t help myself from taking a pic today to share my horror with the world.

Names and logos are important when building a business! Every entrepreneur needs to evaluate who their customers will be and consider what that customer expects from the business. In the case of a bank that would be security, stability, integrity… Tomatoes don’t bring any of those adjectives to mind.

I checked out their site, because I thought maybe they had some weird niche market for farmers or circus clowns, but no. They are a normal bank. A “normal” bank that decided to name itself after tomatoes.

If you’re reading this Tomato Bank, call me to discuss a rebrand.

xoxo

Lolo

Lolo Siderman received her degree in Business Administration from the University of Southern California’s Marshall School of business in 2010, after graduating from the Art Institute of Pittsburgh with a degree in graphic design. She has successfully started and either managed or co-managed four companies in a variety of industries, such as design, real estate services, and sports training.

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