August 22, 2011 –
Tomato Bank??? TOMATO BANK???? Really?
Who in their right mind is going to Tomato Bank? Couldn’t help myself from taking a pic today to share my horror with the world.
Names and logos are important when building a business! Every entrepreneur needs to evaluate who their customers will be and consider what that customer expects from the business. In the case of a bank that would be security, stability, integrity… Tomatoes don’t bring any of those adjectives to mind.
I checked out their site, because I thought maybe they had some weird niche market for farmers or circus clowns, but no. They are a normal bank. A “normal” bank that decided to name itself after tomatoes.
If you’re reading this Tomato Bank, call me to discuss a rebrand.