CompanyHandling PR Disasters in Social Media

Lolo Siderman helps you manage your PR disasters. When things go awry, these tips will help you preserve your public image.

  1. Familiarize yourself with social media conventions & trends
  2. Never delete a negative comment in haste
  3. Listen FIRST, then engage
  4. Be cautious & aware of misinterpretation
  5. Bring in a heavy-hitter to handle the situation
  6. Engage & appeal to social media influencers
  7. Capitalize on the buzz


Lolo Siderman received her degree in Business Administration from the University of Southern California’s Marshall School of business in 2010, after graduating from the Art Institute of Pittsburgh with a degree in graphic design. She has successfully started and either managed or co-managed four companies in a variety of industries, such as design, real estate services, and sports training.

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