CompanyHandling PR Disasters in Social Media

• By Lolo Siderman
• March 26th, 2012
• Public Relations, Social Media

Lolo Siderman helps you manage your PR disasters. When things go awry, these tips will help you preserve your public image.

1. Familiarize yourself with social media conventions & trends
2. Never delete a negative comment in haste
3. Listen FIRST, then engage
4. Be cautious & aware of misinterpretation
5. Bring in a heavy-hitter to handle the situation
6. Engage & appeal to social media influencers
7. Capitalize on the buzz