CompanyNeuroVella: The Fundamental Art of Being Event in Los Angeles

I recently had the honor of speaking at NeuroVella: The Fundamental Art of Being. This event was the third annual fundraiser for The Institute of Neuro Innovation (INI). The evening was both fun and informative. Neurovella combined art and music with entertaining presentations exploring how the human brain works. There were hands on demonstrations of the latest technologies in brain science.
I became involved with INI after undergoing a major back injury this year. I was lucky to find Dr. Amir Vokshoor after many visits with other doctors. He performed a spinal surgery that saved me from a potential lifetime of pain. I was impressed with his approach to medicine and patient care. When I learned that Dr. Vokshoor had founded a non-profit to advance research in brain and spinal care, I wanted to help in any way I could. INI’s primary focus is on understanding how the brain functions and ages. The goal is to use the most cutting edge research to develop new methods of treating dementia, Alzheimer’s, and brain injury. I appreciated the opportunity speak at the event and publicly thank Dr. Vokshoor for all of his ongoing work. For more information on this worthy cause, visit

Lolo Siderman received her degree in Business Administration from the University of Southern California’s Marshall School of business in 2010, after graduating from the Art Institute of Pittsburgh with a degree in graphic design. She has successfully started and either managed or co-managed four companies in a variety of industries, such as design, real estate services, and sports training.

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