• By Lolo Siderman
• March 24th, 2011

March 24, 2011 – Many have been tempted to upgrade their company logo, but determining how, when, and why can be a daunting task. In some cases we’ve seen major corporations miss the mark (not naming any names… GAP!). But, when done correctly, a logo upgrade can greatly enhance a company’s image. Successfully adapting a[…..]

March 24, 2011 - Many have been tempted to upgrade their company logo, but determining how, when, and why can be a daunting task. In some cases we've seen major corporations miss the mark (not naming any names... GAP!). But, when done correctly, a logo upgrade can greatly enhance a ...

• By Lolo Siderman
• March 7th, 2011

March 7, 2011 – This morning our CEO, Laura Siderman, visited the DaVinci School of Science and Design to speak with a talented group of students about her unique journey to her current position. As part of the presentation, she assigned them a project – design their own company business cards using any shapes, materials,[…..]

March 7, 2011 - This morning our CEO, Laura Siderman, visited the DaVinci School of Science and Design to speak with a talented group of students about her unique journey to her current position. As part of the presentation, she assigned them a project - design their own company business cards ...

• By Alysha Levine
• February 11th, 2011

If you have a Facebook company page, this is GREAT news! You now can interact on Facebook without having to post as yourself, you can post as your page. If this doesn’t make sense: 1) you don’t have a facebook page other than your individual profile OR 2) go to your facebook company page NOW[…..]

If you have a Facebook company page, this is GREAT news! You now can interact on Facebook without having to post as yourself, you can post as your page. If this doesn't make sense: 1) you don't have a facebook page other than your individual profile OR 2) go to your facebook ...

• By Lolo Siderman
• January 22nd, 2011

Never heard of it??? Me neither until a recent discussion with USC PhD candidate, Sesh, when he filled me in on how incredibly easy it is to download, use, and hack with this tool. It’s essentially a hacking plug-in through Firefox that is so easy to use anyone could do it. For example, if you’re[…..]

Never heard of it??? Me neither until a recent discussion with USC PhD candidate, Sesh, when he filled me in on how incredibly easy it is to download, use, and hack with this tool. It’s essentially a hacking plug-in through Firefox that is so easy to use anyone could do it. ...

• By Lolo Siderman
• December 29th, 2010

We’ve all been to networking events, some of us more than others, but how often do YOU make solid connections? If the answer is “not very often”, you may need to reassess your follow up skills. As the president of Gypsywing I spend quite a bit of time networking and have discovered 5 key elements[…..]

We’ve all been to networking events, some of us more than others, but how often do YOU make solid connections? If the answer is “not very often”, you may need to reassess your follow up skills. As the president of Gypsywing I spend quite a bit of time networking and ...

• By Lolo Siderman
• October 29th, 2010

Sure, we all know networking is key, but what do you say when you do have the opportunity to talk with other professionals? How do you make that a meaningful conversation? According to Bob Burg, there are 10 tried-and-true questions that will keep the conversation flowing. Take a look and use as needed, but don’t[…..]

Sure, we all know networking is key, but what do you say when you do have the opportunity to talk with other professionals? How do you make that a meaningful conversation? According to Bob Burg, there are 10 tried-and-true questions that will keep the conversation flowing. Take a look and use ...

• By Lolo Siderman
• April 27th, 2010

2010 will see a dramatic increase in the mobile marketing world by small and large companies alike. What used to be only possible for big-budget companies is now becoming a reality for start-ups. If you aren’t already, you should invest in a mobile device to take your office on the go, and your website should[…..]

2010 will see a dramatic increase in the mobile marketing world by small and large companies alike. What used to be only possible for big-budget companies is now becoming a reality for start-ups. If you aren’t already, you should invest in a mobile device to take your office ...

• By Lolo Siderman
• March 22nd, 2010

WE WILL BE UPDATING OUR SITE DURING THE WEEK OF MARCH 15 – 19!

WE WILL BE UPDATING OUR SITE DURING THE WEEK OF MARCH 15 - 19!

• By Lolo Siderman
• March 21st, 2010

To succeed in today’s rapidly changing world you have to focus more on competitors, and less on executing your old success formula. You have to be part of disrupting and changing markets in order to compete effectively. Here are my top ten tips to stay ahead of the competition: Develop more future scenarios. Too many[…..]

To succeed in today’s rapidly changing world you have to focus more on competitors, and less on executing your old success formula. You have to be part of disrupting and changing markets in order to compete effectively. Here are my top ten tips to stay ahead of the competition: Develop more ...