Yeah, yeah, you hibernate in the winter, right? Not us. We’ve been hitting it hard all summer in our work cave, but now we’re back! We’d originally thought about a co-working tour last spring, but got busy with clients and just let it go. Cut to September when we took one of our clients to[…..]

Yeah, yeah, you hibernate in the winter, right? Not us. We've been hitting it hard all summer in our work cave, but now we're back! We'd originally thought about a co-working tour last spring, but got busy with clients and just let it go. Cut to September when we took ...

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Tips / TutorialsThe Importance of Contracts in Small Business

VideoThe Importance of Contracts in Small Business

Lolo Siderman, Founder and CEO of Gypsywing Media discusses the importance of contracts. This video breaks down how contracts will protect you in small business. As a small business owner, having contracts in place is very important. Sometimes it’s even more important than for a large business. Our client relationships are the blood of our business.[…..]

Lolo Siderman, Founder and CEO of Gypsywing Media discusses the importance of contracts. This video breaks down how contracts will protect you in small business. As a small business owner, having contracts in place is very important. Sometimes it’s even more important than for a large business. Our client relationships are the blood ...

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Tips / TutorialsWhen and How to Fire a Client

VideoWhen and How to Fire a Client

Lolo Siderman, Founder and CEO of Gypsywing Media discusses letting a client go. These suggestions will help you work out methods for assessing and firing a client at the right time. As a business owner you may come across the serious problem client from time to time, and knowing when and how to fire a client[…..]

Lolo Siderman, Founder and CEO of Gypsywing Media discusses letting a client go. These suggestions will help you work out methods for assessing and firing a client at the right time. As a business owner you may come across the serious problem client from time to time, and knowing when and how ...

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Tips / TutorialsHandling PR Disasters in Social Media

VideoHandling PR Disasters in Social Media

Lolo Siderman helps you manage your PR disasters. When things go awry, these tips will help you preserve your public image. Familiarize yourself with social media conventions & trends Never delete a negative comment in haste Listen FIRST, then engage Be cautious & aware of misinterpretation Bring in a heavy-hitter to handle the situation Engage &[…..]

Lolo Siderman helps you manage your PR disasters. When things go awry, these tips will help you preserve your public image. Familiarize yourself with social media conventions & trends Never delete a negative comment in haste Listen FIRST, then engage Be cautious & aware of misinterpretation Bring in a heavy-hitter to handle the situation Engage & appeal ...

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March 12, 2012 – We recently met some awesome ladies who run Chic CEO while at a conference. Check out their blog post on some of the shenanigans that occurred while we were in line together… If you own a business, you need to have a swift elevator pitch that will quickly explain what it[…..]

March 12, 2012 - We recently met some awesome ladies who run Chic CEO while at a conference. Check out their blog post on some of the shenanigans that occurred while we were in line together... If you own a business, you need to have a swift elevator pitch that will quickly ...

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March 7, 2012 – I recently attended the annual “Empowering” Women’s Conference put on by a very prestigious organization (which I will not name because I actually really love the organization as a whole). Last year I wanted to attend, but the schedule was such fluff and bullshit that I couldn’t bring myself to go.[…..]

March 7, 2012 - I recently attended the annual "Empowering" Women's Conference put on by a very prestigious organization (which I will not name because I actually really love the organization as a whole). Last year I wanted to attend, but the schedule was such fluff and bullshit that I couldn't ...

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Tips / TutorialsBuilding A Solid Brand

VideoBuilding A Solid Brand

Lolo Siderman talks about building a brand. These five simple tips will help you create a sticky brand that will draw in customers and keep them. A brand represents a promise to your customers Maintain consistency with logo design & colors Take the time to create a professional website Follow through to fulfill brand expectations Pay[…..]

Lolo Siderman talks about building a brand. These five simple tips will help you create a sticky brand that will draw in customers and keep them. A brand represents a promise to your customers Maintain consistency with logo design & colors Take the time to create a professional website Follow through to fulfill brand expectations Pay ...

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Art of Elysium Art Workshop at Shriners Hospital January 31, 2012 – I had the opportunity to work with some absolutely sweet and adorable little kids who were patients at Shriners Hospital through the Art of Elysium organization. The majority only spoke Spanish (mi espanol is atrocious) but despite the language barrier we all bonded[…..]

Art of Elysium Art Workshop at Shriners Hospital January 31, 2012 - I had the opportunity to work with some absolutely sweet and adorable little kids who were patients at Shriners Hospital through the Art of Elysium organization. The majority only spoke Spanish (mi espanol is atrocious) but despite the language barrier ...

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