Blog

CompanyThe Value of Guest Blogging

By Lolo Siderman
February 13th, 2012
Guest Blogging

Lolo Siderman suggests guest blogging for other sites. This video delves in the benefits and opportunities provided by writing for other blogs, and how to go about it. Research influential & relevant blogs Posting on another blog creates in-bound links to your site Provides the opportunity to connect with new readers Helps to boost your reputation[…..]

CompanyShooting with Brooke Burke and Modern Mom

By Christina Lindley
February 7th, 2012

Feb 2, 2012 – Fun day shooting videos with ModernMom.com and Brooke Burke! We’re excited to share our entrepreneurial business tips with all the working mamas out there! Check out co-CEOs, Brooke and Lisa Rosenblatt…

CompanyThe Best Way to Find Prospects on Facebook

By Alysha Levine
February 6th, 2012

February 6, 2012- Lolo Siderman reviews the best way to target customers through Facebook. These simple suggestions will help you seek and hone in on untapped virtual markets. Use the search tool for specific keywords Once in results, choose “public posts” Choose keywords relevant to your customers Use targeted approach to make contact

CompanyBoost Your Website’s SEO – NO Programming Required!

By Lolo Siderman
January 23rd, 2012
SEO

January 23, 2011-Lolo gives some pointers on increasing SEO. These tips will help you boost your website’s exposure without a developer’s help. Ensure your site was built using SEO best practices Create a blog & post consistently Write as a guest blogger on other sites within your industry Take advantage of social media tools Register[…..]

Company5 Reasons Email Marketing is Still HUGE

January 17, 2012- Lolo Siderman, explains why email marketing is still important. These suggestions will help you improve your skills in email marketing and reap the benefits. Improves communication which helps boost sales Maintain continuous communication with customers Convey authority in your industry Make direct contact on a personal level Help build a larger client base

CompanyTakeAways from Entrepreneur Mag’s 2012 Growth Conference

Entrepreneur Mag Growth Conference 2012 – Long Beach, CA Jan 11 – Once again, Entrepreneur Magazine organized a fantastic and FREE event in Long Beach! I had to take off during lunch, so only saw the keynote and one seminar, but I did get the opportunity to chat with editor Michelle Juergen and met a[…..]

Company5 Most Common Mistakes Aspiring Entrepreneurs Make

By Lolo Siderman
December 27th, 2011
Entrepreneurs , Mistakes

December 27, 2011- Beware of these mistakes when starting a business, with advice from Gypsywing Founder Lolo Siderman. Asking friends and family Asking the wrong questions Staying in the comfort zone Fear of sharing an idea Miscalculating expenses

CompanyCreating a Powerful Business Image without Breaking the Bank

By Lolo Siderman
December 20th, 2011

December 20, 2011- How do you create your brand on a budget? Watch Lolo Siderman explain some steps that you can take to maximize your image. Have a graphic designer create your logo and business card Website Adresss Phone number

CompanyFantastic Art at “30 Open Doors” at Bergamot Station in Santa Monica

By Lolo Siderman
December 18th, 2011

Some Beautiful Pieces at “30 Open Doors” in Santa Monica Dec 16, 2011 – All galleries united for a single evening, so visitors could experience all that Bergamot Station has to offer in a single trip. The galleries’ regular hours differ, so this is a unique event and one I was thrilled to be a[…..]

CompanyNeuroVella: The Fundamental Art of Being Event in Los Angeles

By Lolo Siderman
December 14th, 2011
Art , Event

I recently had the honor of speaking at NeuroVella: The Fundamental Art of Being. This event was the third annual fundraiser for The Institute of Neuro Innovation (INI). The evening was both fun and informative. Neurovella combined art and music with entertaining presentations exploring how the human brain works. There were hands on demonstrations of[…..]