Big thanks to Frank Mottek, President of the Society of Professional Journalists for inviting me! What a wonderful group of individuals! From getting a first hand description of how and why we had those INTENSE winds (which were occurring on the same night as the party) from San Diego’s weatherman, Kyle Hunter, to talking with[…..]
December 13, 201- Watch Lolo Siderman discuss some quick and easy PR ideas that you can do on your own. Look for an angle Write up a release or find a writer online Write a pres release Submit it through one of the paid distribution services Find the best pick-up Creade a PDF or Word[…..]
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Listening in as DocStoc’s Jason Nazar and TechCrunch founder Michael Arrington discussed the ups & downs of business was not quite as enlightening as I’d hope, but interesting nonetheless. Arrington is incredibly blunt and, at times, painfully honest. When most of us would skirt an issue to keep things smooth, Michael dives right in –[…..]
December 6, 2011- Lolo Siderman explains creative ways to get assistance for your business while operating on a shoestring budget. Trade service or product for hours Inters – paid or unpaid Offer a percentage Structure for future increases
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Social: The NOW Media – CBS Radio and KNX 1070 NEWSRADIO Great event put on by CBS/KNX discussing the constantly changing media landscape, and Frank Mottek who was an excellent host! A few of the interesting points (some are mine, some were taken from the twitter convo #knxsoc): • Best advice from Hooman Radfar for[…..]
November 29, 2011- Lolo Siderman’s tips for networking like a Pro. Contact information and background research Building trust through multiple contacts Quick and easy online communication builds trust Avoid the Big No-No: Ultra Casual Email Communication
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November 22, 2011- In this video Lolo Siderman gives her tips to get a logo you’ll love without breaking your budget. Don’t be lazy! Don’t assume the designer knows what you need or want Get online and google your industry/business category 5 adjectives to describe the personality of your business Color preferences Find a few[…..]
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November 15, 2011- Lolo Siderman is the Founder & CEO of Gypsywing Media. In this video she discusses the 2 quickest and easiest marketing tools to use when your budget is small. Email signature block Linkedin profile
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November 8, 2011- In this video Lolo Siderman discusses how to determine the correct value of your product or service. Common mistake – underestimating cost Research your industry Plan out expenses Plan for a cushion Determine the margin you want to make and check it against your industry
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5 Companies Control 64% of All Online Spending Nov 3, 2011 – Check out this chart from Business Insider, showing Darren Herman’s analysis of digital ad revenues. Google’s dominance is clear, but it will be interesting to see 2011, 2012, 2013, as some of the other social media outlets begin jumping into the digital ad[…..]
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This was my favorite DocStoc Startups Uncensored event so far! ShoeMoney founder, Jeremy Schoemaker, shared his secrets on making money through affiliate marketing.
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